Today I was walking in Milano, Duomo Square. I’m rarely there, and so far I missed one of the coolest marketing installations I’ve seen in the city. Especially because it promoted a project sponsored by the municipality.
As seen in several other cities (we’re never first in this kind of stuff), a Metro stair was transformed in a giant piano.
To be fair, I walked away realizing I didn’t remember the name of the project. Just that it was sponsored by the city. Which is not a good outcome for a marketing campaign.
What stroke me, though, is that people walked up and down the stairs. Smiling. Not only groups of people, even old ladies, business men. They smiled. Alone. They even stopped, jumped, played for a few seconds. That’s uncommon to see.
I shoot a video, but I’m going to post a better one I found on youtube.
Stay tuned, more to come.